> Virgin Trains now offer a digital version of every ticket
> Development comes as customers can now purchase digital season tickets online
> Charging pods for phones and devices also introduced at stations
Virgin Trains has become the first train operator to offer 100 percent of its ticket types digitally.
The new addition of monthly and annual season tickets in this format means that Virgin Trains now
offers a digital version of every fare.
Customers can purchase their season ticket online and it will be delivered straight to a mobile device
in seconds - cutting out the need to queue at stations, and the worry of losing or damaging a paper ticket.
It follows a number of technological developments and industry firsts rolled out by Virgin Trains in the
last 12 months.
These include the introduction of mobile handheld ticketing devices so customers can buy directly from
station staff, free Wi-Fi on trains and Track ‘n’ Travel online – which keeps passengers up to date on the
status of their journey.
Sarah Copley, Executive Director, Commercial, Virgin Trains, said: “Buying or renewing a season ticket is
now so much easier as it can be done anytime, including from your phone. Offering 100% of our tickets
digitally is more evidence of our ongoing commitment to innovation and our customer service.
“Digital tickets have many advantages. For example, because they allow us to link up our different systems
customers can claim compensation much more quickly if there are delays.”
As the use of e-tickets increases and more customers rely on a charged phone, Virgin Trains has also
introduced charging points at information podiums at various stations.
London Euston, Crewe, Preston and Manchester Piccadilly have introduced the wireless and cable
charging points to give customers a ready boost of battery power, removing any anxiety about arriving at
the stations with digital tickets on an uncharged phone.